Market Research & Expansion

Is your organisation interested in exploring new markets, expanding its customer base, or diversifying its offer? We perform market research and analysis on market-related information to identify the potential of a product or service in Africa.

Market Analysis

We perform quantitative and qualitative assessments of a market. We look into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

Partner Search

The Africa Insights Desk has connections to all NABC members (250 in total) and more than 10,000 contacts in both Europe and Africa; consisting of a wide community of business and government leaders, as well as governmental institutions, sectoral trade and export organisations and non-governmental/civil society organisations. Before introducing a potential partner, we perform due diligence to increase a match. Subsequently, a B2B matchmaking session is most often a logical step.

Partner Identification and Matchmaking

When you want to enter the African market, you may need a supplier, distributor, or operating partner to best serve your customer. The Africa Insights Desk can help with your partner search by conducting a full market scan of available partners and building a detailed report that evaluates the best potential business partners or customer markets. Additionally, we can set up introductory calls and guide the relationship-building process.

Incoming and Outgoing Trade Missions and Trade Show Assistance

Trade missions and trade shows are an excellent way to promote your products/services and bring a new dimension to business. For over 75 years we have been carrying out myriad trade missions to different African countries and have assisted several clients in international trade shows. Via individual, multi-sectoral fact-finding missions, we can help you create networks of buyers, agents, suppliers, and key government contacts in a specific country or region. We often work together or on behalf of different actors such as governmental organisations (e.g. Netherlands Enterprise Agency, Dutch embassies in Africa). Whether you are seeking new customers, distributors, international partnerships, export sales, or expanding or building a market presence, our team has the expertise you need before, during, and after trade events to connect with lucrative market opportunities and maximise trade event RoI.

The Ghanian food processing study that was commissioned by EKN-Accra & RVO gave valuable insight into potential business cases in the four selected sectors (aquaculture, fruits and vegetables, poultry), and it has helped the Embassy in making strategic choices and supporting the Dutch and Ghanaian private sector.

Abdul Rahaman Abdulai, Policy Officer Agribusiness of the Embassy of the Kingdom of the Netherlands

I have participated in two Business Development Missions to the Netherlands organised by the Africa Insights Desk. The team connected me to over 40 relevant Dutch companies which have led to several cooperation agreements, contracts signed, and a significant expansion of my business in the Dutch market.

Francois D’Assise, Founder of DASSY Engineering

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Núria Vlonk-Cunha Soares

Deputy Managing Director