HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the group has a portfolio of more than 300 international, regional, local, and specialty beers and ciders.

Heineken: Brewing a better world

As a worldwide known brand that is served in 192 countries, Heineken takes responsibility and aims to be sustainable in everything they do. By protecting water resources, reducing CO2 emissions, sourcing sustainably, and advocating responsible consumption, Heineken is ‘brewing a better world’. Business has a big role to play in being a positive force for change. While they are still shaping many markets across Africa, Middle East and Eastern Europe (AMEEE), Heineken have always been ahead of the curve here, particularly in Africa, where they imported their first beer back in 1900. Today, Heineken is operating in 23 countries across the region and brew a number of blockbuster brands there.

Strategic Partnership

Investing and Making Impact in Africa

Many of Heineken’s regional and local brands have iconic status, such as Star in Nigeria and Primus, which is brewed in four central African countries. Heineken works closely with their local partners and breweries to make sure that they constantly innovate and keep pace with changing consumer preferences. Heineken’s Brew a Better World strategy focuses on the areas where they can make the biggest difference, as for example in Burundi and Ethiopia, where Heineken made significant progress in their local sourcing partnerships.

Joint Track Record

Each year in January, NABC members are invited to NABC’s annual New Year’s Reception at the Heineken Experience in Amsterdam. A networking event that serves as a tremendous platform for Africa-focused entrepreneurs and is traditionally hosted by our long-term Strategic Partner, Heineken. The latest New Year’s Reception took place in January 2023 and as usual welcoming NABC members and the wider NABC business network to exchange the latest insights about doing business in Africa.

Additional Information on Heineken

Find more information on Heineken via www.heineken.com

For more information on Heineken’s activities in Africa, please click here.