As a worldwide known brand that is served in 192 countries, Heineken takes responsibility and aims to be sustainable in everything they do. By protecting water resources, reducing CO2 emissions, sourcing sustainably, and advocating responsible consumption, Heineken is ‘brewing a better world’. Business has a big role to play in being a positive force for change. While they are still shaping many markets across Africa, Middle East and Eastern Europe (AMEEE), Heineken have always been ahead of the curve here, particularly in Africa, where they imported their first beer back in 1900. Today, Heineken is operating in 23 countries across the region and brew a number of blockbuster brands there.