Trade and Investment Promotion

Trade Facilitation and Investment Promotion is a process and cannot be achieved with a single event or trade mission. We believe in a full-fledged trade facilitation approach based on three pillars: inspire, connect, and enable.

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Our country promotion program consists of multiple activities, including country branding, country and sector-focused events including incoming and/or outgoing trade missions.

Promotional Campaign

Our multi-media marketing campaign seamlessly bridges traditional and social media platforms, ensuring widespread coverage. By raising awareness, we’re dedicated to sharing insights on the abundant opportunities and business cases in your country. Our commitment extends beyond generic messages – we thrive on developing tailored messaging and storytelling in close collaboration with our clients.

Country/Sector-Focused Events & Matchmaking

Over the years, the NABC has organised numerous country-focused events and programs aimed at boosting Dutch trade and investment opportunities in Africa. These initiatives are often developed in partnership with African embassies and consulates in the Benelux. With our membership base exceeding 200 diverse and engaged members, along with the participation of non-member companies, partner networks, and industry associations, we effectively bring potential investors to these events.

Incoming & Outgoing Trade Missions

Collaborating seamlessly with key government institutions dedicated to trade and investment facilitation, such as the Netherlands Enterprise Agency and African Trade and Investment Centres, NABC orchestrates an impressive average of 6 incoming and 6 outgoing missions annually. Our mission? To connect businesses with global opportunities.

Participating in these missions are companies eager to initiate fresh trade relationships and discover markets for their services and products, particularly in outbound scenarios. Before embarking on outbound trade missions and amidst the buzz of incoming trade missions, NABC curates a programme that blends valuable information with networking opportunities, ensuring a rich experience for mission delegates.

“The mission was above expectation. We had the opportunity to get an extensive impression of Egypt. There are many
more smallholders active in the Nile Delta than we thought. These contacts will certainly lead to business for us.”

– Coen Everts, East-West Seed

“…Since NABC’s market connection, things are looking good. Our orange peel exports to Europe has increase significantly”.

– Daniel Danquah, Managing Director, Coastal Groves Ltd, Ghana

“The 2018 visit organised by the Africa Insights Desk brought me into contact with top Dutch companies in the petro-chemical industries, many of whom we are still in discussions with”

– Adetola Adebayo, Chairman, Nycil Limited, Nigeria

Interested in Trade Facilitation and Investment Promotion services?

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    Núria Vlonk-Cunha Soares

    Deputy Managing Director
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