Market Research & Expansion

When you want to enter the African market, you may need a supplier, distributor, or operating partner to best serve your customer. The Africa Insights Desk can help with your partner search by conducting a full market scan of available partners and building a detailed report that evaluates the best potential business partners or customer markets. Additionally, we can set up introductory calls and guide the relationship-building process.

Trade missions and trade shows are an excellent way to promote your products/services and bring a new dimension to business. For over 75 years we have been carrying out myriad trade missions to different African countries and have assisted several clients in international trade shows. Via individual, multi-sectoral fact-finding missions, we can help you create networks of buyers, agents, suppliers, and key government contacts in a specific country or region. We often work together or on behalf of different actors such as governmental organisations (e.g. Netherlands Enterprise Agency, Dutch embassies in Africa). Whether you are seeking new customers, distributors, international partnerships, export sales, or expanding or building a market presence, our team has the expertise you need before, during, and after trade events to connect with lucrative market opportunities and maximise trade event RoI.