Agricultural sector trade mission to Harvest Money Expo in Uganda

Are you active in the agricultural sector? And are you curious about the opportunities and possibilities of doing business in Uganda? Then join the trade mission to Uganda from 19 to 25 February 2024. During this trade mission we will visit the Harvest Money Expo event.

19th of February 2024
Kampala, Uganda
NABC trade mission
  • Description
  • Programme
  • Practical information
  • Agricultural sector in Uganda

    More than 70% of households in Uganda depend on agriculture. The agricultural sector in Uganda and the rest of East Africa is growing rapidly. As a result, the demand for technology and expertise has increased significantly in recent decades. This applies to sectors such as horticulture, potatoes, dairy, aquaculture and poultry. And also for supporting sectors such as animal feed, agricultural machinery and equipment.

    Opportunities for Dutch companies

    The Netherlands has a good reputation in the agricultural sector. As a result, this mission also offers opportunities for Dutch companies.

    In 2022, a study into the agricultural sector in Uganda was carried out on behalf of the Ministry of Agriculture, Nature and Food Quality: Agribusiness Market Scan (pdf, English) . This, among other things, maps out the opportunities for Dutch companies. Various roadmaps have been developed for further depth, namely for aquaculture, potatoes and poultry.

    The market scan and roadmaps form the basis of this mission. We will focus on the 2 central themes of this mission: ‘Climate-smart solutions’ and ‘Digital solutions’. Prior to the mission, the Ugandan consultancy firm Asigma will further explain the opportunities and developments in Uganda based on these themes. The company visits and relevant stakeholders are tailored to this.

    Harvest Money Expo

    Discover your opportunities in the Ugandan agri-food sector during the Harvest Money Expo. The themes ‘Climate-smart solutions’ and ‘Digital solutions’ are also central during this 7th edition of the event. This agricultural fair will take place from 23 to 25 February 2024 in the Ugandan capital Kampala. The event is nationally known and attracts approximately 20,000 visitors every year.

    Check out the Harvest Money Expo website for more information about the previous edition (2023).

    Netherlands Village  

    The Netherlands Enterprise Agency (RVO) and the Dutch Embassy have been organizing the popular ‘Netherlands Village’ as part of the expo since 2017. Here the Netherlands shows what it can offer local entrepreneurs in the areas of food security, private sector development and especially agribusiness. The Netherlands Village receives a lot of media attention on television and radio, just like the exhibition.

    As a participant in the trade mission you will be given a prominent place in the Netherlands Village. Here you can present your company and products, and meet Dutch and Ugandan companies and partners.


    During the mission, Dutch participants can organize and attend workshops. The aim of the workshops is to exchange knowledge between the Dutch participants and Ugandan farmers and exhibition visitors in the field of commercialization of agriculture in Uganda.


    During the mission, matchmaking sessions with Ugandan companies and other stakeholders will be organized for the Dutch participants. Interesting discussion partners are selected partly on the basis of your intake profile. This gives you a good opportunity to do business and set up or expand your network in Uganda.

    Field visits

    Prior to the Expo, RVO is organizing field visits to companies and other market parties in and around Kampala from 20 to 22 February. This way you can gain deeper insight into the local ecosystem, especially for ‘Climate-smart solutions’ and ‘Digital solutions’. You can also develop your relationship with relevant stakeholders in the field.

    For whom?

    The trade mission is open to:

    • Dutch agri-food companies that are already active in Uganda;
    • Dutch agro-food companies that are interested in doing business in Uganda and want to get to know the Ugandan market. Priority sectors are horticulture, dairy, potatoes, poultry and aquaculture. Other relevant (supporting) sectors are animal feed, agricultural machinery and equipment;
    • Dutch companies that supply products and services that fit within the themes ‘Climate-smart solutions’ and ‘Digital solutions’.

    Why participate?

    Participation in this mission offers the opportunity to:

    • participate in the Harvest Money Expo;
    • gain insight into the market opportunities in Uganda;
    • get in touch with new potential partners and customers in Uganda;
    • work together with fellow Dutch companies that focus on the Ugandan market.
  • Please find the preliminary mission programme here.

  • Participation and costs

    The working language during this trade mission is English. A maximum of 16 companies can participate in this mission. Participation is on a ‘first come, first served’ basis.

    Participation costs €500 excluding VAT per company (maximum 2 participants per company). The price includes participation in the collective program components, collective local transport and local support by the organization.

    Travel and accommodation costs are at your own expense. RVO is not liable for any cancellation costs.

    To register

    Sign up for this trade mission to Uganda by clicking hereThe registration deadline is Friday, the 12th of January, 2024.

    Please note: Participating companies must fit within the stated design and substantive focus of this trade mission. Registration and automatic confirmation of receipt therefore do not automatically mean admission to the trade mission. You will receive a final confirmation of your participation from the RVO project leader after the registration period has closed.