Coming from the Netherlands, Alette has lived in West Africa for 10 years where she was trained in Organisational Development and has worked extensively with local and regional governments, Ngo’s, cooperatives, farmers and women’s organisations. Both before and after her stay in Africa she has worked for local governments in the Netherlands so that she combines cultural knowledge of both Europe and Africa. When asking her why she focused her services on the African continent – alongside with Europe – Alette explained that during her Master’s in Development Sociology she studied for one semester in Cameroon where “she was sold to the continent”, as Alette recalls. She knew that she would want to live in Africa for some time and eventually stayed for about a decade on the continent, living both in Ghana and Benin. It was only a few years after that Alette started her consultancy and joined Hofstede Insights as an Associate Partner so that De Vonk – Hofstede Insights came about.
It therefore does not come as a surprise that her knowledge on and affinity with the continent motivated her to also organise training on Doing Business in Africa for a wide variety of companies, including ECOM Agrotrade, Koudijs Ghana or Kinross Gold. A service that aligns very well with NABC’s mission to facilitate business operations for Dutch companies on the continent, making De Vonk – Hofstede Insights’ membership a very valuable one for the NABC member community.