Hoogendoorn has been extending its roots across the African continent since. Their presence spans North Africa, East Africa, West Africa, and South Africa, covering regions from Morocco and Egypt to Kenya, Ethiopia, Nigeria, and beyond. Martin explains: “Our dedication to the African market has been unwavering for two decades. Our impact goes beyond technological innovation; we engage in partnerships that drive sustainable change.”
Horticulture Automation Solutions for Safe and Sustainably Grown Produce
One such partnership is with Florensis, a Kenyan flower grower based in Naivasha, 90 kilometres northwest of Nairobi. Florensis uses Hoogendoorn’s process computer for efficient greenhouse irrigation. In addition, they contribute towards SDG 2 Zero Hunger by recycling their wastewater for fish farming providing a continuous food supply to the local community. “Florensis is close to our heart,” shares Angela and adds that Florensis is exemplary for many Hoogendoorn clients whose horticulture activities allow them to save on natural resources with Hoogendoorn’s efficient automation solutions.
In June 2023, Hoogendoorn introduced their Intelligent Algorithm Software, a game-changer that empowers growers to steer climate autonomously. The software integrates weather forecasts, optimising greenhouse processes and elevating productivity. Angela cites the example of Finka, a leader in greenhouse cultivation whose production increased by 25%, accompanied by reduced energy costs.
While flower growers in Africa often rely on Hoogendoorn’s high-tech iSii process computer, Hoogendoorn’s array of solutions extends to the IIVO computer, acclaimed as the smartest greenhouse control system globally. As it caters to mid-tech projects, allowing farmers and growers to achieve higher yields with minimal resource usage, the IIVO system presents a crucial solution for challenges in African agriculture related to resource optimisation, the scarcity of water, and efficient pest control. Martin Helmich explains: “Our growers’ end consumers – major international supermarket chains – require specific certifications in alignment with ‘Farming the Future’. These certifications compel growers to use less water and fertiliser to grow more sustainable vegetables.”