Their journey began in 1981 when they ventured into the poultry sector, initially exporting poultry products like pullets and poultry equipment to Libya. Then, their main business became the export of hatching eggs and day-old chicks to the Middle East and Africa. As time went on, Pluriton recognised the growing demand for day-old chicks and hatching eggs. Naturally, in 2012 the Dutch company shifted its focus and started producing its own hatching eggs and day-old chicks, both for layer and broiler purposes. This shift marked a turning point for Pluriton as they expanded their operations to include parent stock farms, enabling them to produce their own hatching eggs. Today, Pluriton owns three hatcheries, one in Hungary, predominantly serving Eastern European clients, and two other hatcheries in Belgium and the Netherlands, covering the rest of their clients in more than 80 countries in Europe, Asia, the Middle East, Africa, and America.
Regardless of the destination, Pluriton’s dedication to providing high-quality products and services is central to its business model. They strive to be fast, reliable, and flexible, always putting their clients first. This promise reflects in the time that Vincent Schippers, International Sales Manager at Pluriton, spends abroad. For half of his time, Vincent is seeing his clients in Central Africa, West Africa, and the Middle East to build strong relationships. “Rather than merely attending poultry fairs, we ensure regular contact with our customers during on-ground visits,” confirms Vincent and adds: “This way, we remain accessible and attuned to our clients’ needs.”