This year AgroFair celebrates its 25th anniversary. It comes with no surprise that a company that prides itself on its sustainable practices and ethical code of conduct is the leader of sustainable and organic bananas in Europe. “The goal was to make the fairtrade banana enter the market. Only a few people thought it would be possible. 25 years later the company is still around and continues to show growth on a yearly basis. Particularly, in a market that is very competitive,” said AgroFair’s CEO, Hans-Willem van der Waal. “We are taking more and more initiatives to continue making the banana and fruit business more inclusive and sustainable. That is our biggest achievement and we only hope to expand on it in the next 25 years”.
The company is one of the few fruits and vegetable companies that break down their sustainability efforts by publishing yearly reports featuring statistics on water usage, carbon footprints and other environmental and social considerations. In addition to this, 40% of their suppliers are shareholders and participate in the marketing and sales activities of AgroFair.
Not just fruits, AgroFair is bananas about knowledge exchange facilitation
AgroFair also plays a role in private sector development, particularly with smallholder farmers and plantations in West and East Africa. The company has a consulting department that focuses on facilitating knowledge exchange by sharing the lessons learnt from working with successful banana farms in Latin America. They interact with farmers, companies and governmental bodies in Burkina Faso, Côte d’Ivoire, Ghana, Sudan, Senegal, Nigeria, Mozambique, Ethiopia and the Democratic Republic of Congo.