The Netherlands has much to bring to Africa, but the Netherlands equally needs Africa as much as vice versa.’
Rosmarijn Fens’ appointment comes at a crucial time for NABC. Due to the corona-crisis, the organization that traditionally mainly organises large-scale conferences as well as trade missions, had to develop and implement a new business model. Fens: ‘NABC will celebrate its 75th anniversary next year, which demonstrates that already in the 1940’s we saw Africa’s potential. We saw it then and we still see it now. NABC is ready for the coming 75 years.’
‘These past 3 years I have truly enjoyed my role as NABC’s Managing Director’ says Peter de Ruiter, who from the beginning has made it clear to see his leading role as temporary. ‘Together with my fantastic colleagues and the many inspiring companies in our network, we managed to successfully increase the profile of Africa as a continent of opportunities and potential: #confidence in African business.’
In his 3 years, De Ruiter has built strong relations with the most significant private sector parties, such as VNO-NCW/MKB Nederland, NLinBusiness and FMO. ‘With the Africa Strategy for the Dutch entrepreneurs and our 15/15 plan NABC is now ready to transfer the African potential in sustainable business relations with strong African ventures,’ says de Ruiter.
‘I am utterly pleased with Rosmarijn Fens as my successor, who with Marina Diboma as her deputy, convincingly will execute the plan of action and who will realise the ambitions to double the trade and investment relations with Africa, this decade.’