Introduction to SEO Copywriting for Small Businesses

The digital SEO copywriting workshop will equip small business owners with a basic understanding of Search Engine Optimization (SEO) under the umbrella of content/web marketing.
18th of September 2020
Start at:15:00
Webinar
guna.alvika@nabc.nl
  • Description
  • Practical information
  • The South African Business Club, in collaboration with NABC, is hosting a digital SEO copywriting workshop that will equip small business owners with a basic understanding of Search Engine Optimization (SEO) under the umbrella of content/web marketing. Learn about the main SEO elements required to improve your business’ visibility in search engines as well as useful tools for supporting your SEO efforts. Learn how to ensure your products and services are more visible within Google without breaking the bank and paying for ads!
    The workshop is suitable for those already engaged in basic online marketing/promotional activities but who may be new to the principles of SEO.
  • Workshop Outline:
    • Introduction
    • What is Content Marketing and SEO?
    • Basic Elements of SEO
    • On-Page SEO
    • Keywords
    • Meta Titles/Descriptions
    • Off-Page SEO
    • Important SEO Ranking Factors
    • Tools for Improving Web Content
    • Main Take-Aways / Questions
    Workshop Outcomes:
    Participants will be able to:
    • Understand basic SEO / content marketing techniques
    • Understand the most important SEO ranking factors
    • Utilize SEO tools on a basic level
    • Evaluate the SEO elements of a webpage