Zarttech’s Role in Shaping the Future of Business
In today’s fast-paced world, adopting the right technology isn’t just an advantage – it’s a necessity. Businesses worldwide are constantly searching for ways to cut costs, improve efficiency, and enhance accuracy.
While new technologies are emerging at lightning speed, relevance and adaptability to specific business needs are just as important as innovation. Companies like Zarttech, a member of the NABC, have found innovative ways to meet these needs while also creating opportunities for African tech talent.
Why Relevant Technology Matters
As Mr. Nelson Ajulo, CEO of Zarttech, puts it, “Dutch businesses are not primarily looking for people, they are looking for solutions.” This statement captures a universal truth about the modern business landscape: the success of a company hinges on the quality of its solutions, not just the people behind them.
Relevant technology helps businesses achieve specific goals, whether that’s reducing costs, enhancing operational efficiency, or improving customer satisfaction. For example, by incorporating Artificial Intelligence (AI) into customer service platforms, companies can offer real-time support tailored to individual needs. As Mr. Ajulo explains, “Our AI models allow businesses to train systems with company-specific information, transforming static customer interactions into dynamic, engaging experiences.”
Bridging Gaps with Zarttech
Zarttech’s journey began with a mission to bridge the tech-talent gap between Africa and the West. However, as Mr. Ajulo shares, the company quickly learned that many businesses were hesitant to engage talent from outside their regions – even amidst tech talent shortages. “We realised that Dutch businesses were not primarily looking for people, they were looking for solutions. Questions around GDPR compliance, functionality, and efficiency mattered far more than where the solution was developed,” he shares.
This realisation prompted Zarttech to pivot its strategy, shifting from simply connecting talent to delivering tailored software solutions designed to address specific business needs. By focusing on creating impactful, results-driven solutions, Zarttech has been able to highlight the immense value of African tech talent. Mr. Ajulo illustrates this with a notable example: “In the construction sector, we developed geo-fencing systems that ensure workers can only clock in within designated site perimeters. This innovation not only provides accurate tracking of workforce hours but also supports health and safety monitoring. For instance, prolonged inactivity can be flagged as a potential incident, enabling quicker responses.”
Beyond construction, Zarttech’s solutions extend to logistics, retail, and e-commerce. In logistics, they use AI-driven analytics to optimise operations. “We address challenges like driver behaviour analysis, route optimisation, and real-time communication. By integrating tools like cameras and AI, we provide insights into driver habits, enhance security, and optimise fleet efficiency,” says Mr. Ajulo.
In retail and e-commerce, Zarttech has developed AI-driven solutions that elevate customer engagement. “We’ve created a dynamic solution where businesses can better engage with potential customers directly on their websites,” Ajulo explains. “Through AI, companies can offer tailored recommendations, guide purchasing decisions, and adapt to new product offerings in real-time.” This approach transforms static customer interactions into dynamic, personalised experiences, helping businesses stay competitive in a rapidly evolving market.
Reflecting on the broader impact of these innovations, Mr. Ajulo emphasises the transformative role of technology: “Technology has made it possible to save valuable resources like time and labour, allowing businesses to focus on strategic tasks.” By integrating relevant and efficient technology, Zarttech empowers businesses to streamline repetitive tasks, reduce human error, and scale their operations, driving measurable value across industries.
Diversity and Inclusion: Key to Innovation
Diversity and inclusion are fundamental to Zarttech’s philosophy, shaped by Nelson Ajulo’s experiences as a minority entrepreneur. He believes, “Different perspectives foster innovation, and when people from different backgrounds collaborate, they create magic.”
Zarttech’s commitment to diversity is reflected in its approach to software development. Mr. Ajulo explains, “We believe in building inclusive solutions that integrate diverse perspectives, leading to more adaptive and effective products. When AI is developed with a broad range of contributors, it creates applications that better meet the needs of diverse users.”
This commitment extends beyond commercial ventures through Zarttalent Academy, an initiative dedicated to equipping young people in Nigeria with essential tech skills. Recognising the power of representation, Zarttech is also expanding its impact to the Netherlands and the UK, creating pathways for minorities seeking opportunities in the digital economy.
Bridging the gender gap is a key priority – 30% of all scholarships are reserved exclusively for women, many from underprivileged backgrounds. “When we provide access to education and career opportunities, we don’t just teach skills, we build confidence, break barriers, and create a ripple effect of change,” says Mr. Ajulo.
For Mr. Ajulo, inclusion is more than just a business strategy – “It’s about connecting different worlds, breaking down barriers, and building trust between communities,” he shares. “When people see others who look like them succeeding, they are more likely to believe they too can succeed.” This philosophy influences both Zarttech’s internal culture and its approach to global collaboration.
Through this inclusive mindset, Zarttech creates solutions that are not only innovative but culturally relevant. As the CEO sums up, “Innovation thrives when we embrace diversity. It’s a crucial ingredient to creating solutions that work for everyone.”
Zarttech’s Vision for the Future
Looking ahead, Zarttech is expanding its footprint in Africa, with a team in Nigeria focused on providing software solutions for industries such as banking, oil and gas, and manufacturing. By offering international-standard software locally, the company aims to address regional challenges while maintaining global relevance.
Mr. Ajulo envisions a future where technology unlocks Africa’s full potential. “While there are challenges, such as regulatory barriers and lack of collaboration between countries, technology can overcome these obstacles and provide scalable solutions that benefit the continent,” he asserts.
The incorporation of relevant technology is no longer optional for businesses aiming to lead in their industries. Companies like Zarttech demonstrate that innovation and inclusivity go hand in hand. By delivering solutions that meet the specific needs of businesses while enabling African talent, Zarttech exemplifies how technology can drive both economic growth and social impact.
As Mr. Ajulo aptly puts it, “The adoption of new technology is essential for any organisation aiming to lead in their field and contribute to a nation’s economic growth.” For businesses ready to embrace the future, the key lies in leveraging the right tools, and the right talent, to create a lasting impact.
Get in touch with the Zarttech team today to discover how the right software solution can streamline your business operations and reduce costs associated with inefficiency.
