Amby Lusekelo

Ever since I was little, I loved to tell stories. I still remember waking up in the morning and the first thing I wanted to do was to talk and tell stories.

It was also no surprise there that I got my first job at the age of 15 as a TV presenter/host and producer in a regional TV station. A job I would have for 5 years and which would be my introduction to television production.My duties included but were not limited to introducing and keeping the programme flowing, interviewing guests and generally “driving the show”. I was also responsible for writing and rehearsing scripts. This experience shaped me into the person I am now as it taught me how to effectively communicate both in front of the camera and behind the camera. I can always find a way to tell a story.

I got the chance to work off-camera and was delighted that I got to tell stories but in a more in-depth manner working with international non-governmental organizations such as UNICEF and SNV- Netherlands Development Organisation. I saw that there was a gap in the content that was being generated in Tanzania and after taking a Acting for Film and Television course at the New York Film Academy, I executive produced, wrote and acted in Tanzania’s first web-series, Kitendawili.

Kitendawili, which was published on YouTube and heavily promoted on social media (Twitter, Instagram, Facebook) gathered over 40,000 views to date. This was my first self-funded production and I must say it gave me a practical lesson on the value of a production day!
Since then I’ve been working on various productions, both on-screen and off-screen throughout East Africa.

I have applied the same love for telling stories in television into my work in the NGOs by using the stories (case studies) gathered from the NGO work and turning them into audio-visual content.