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On the 25th of January 2019, all NABC members are invited to toast with us to the new year in the Heineken Experience in Amsterdam. The Reception will serve as a tremendous platform for like-minded members to get the chance to network. It is also the perfect occasion to look back on a successful business year, and ahead towards another while enjoying a drink or two. The reception is free of charge for NABC members and EUR60 for non-members. 


Preliminary Programme:

17:00 - 17:30  Arrival and Registration

17:30 - 17:40  Welcome Word

                        Jan-Kees Nieman, Managing Director Africa, Heineken

17:40 - 17:50  Winner 'Doing Business in Africa' Award

                       Guido Geerts, Founder and CEO, Delft Imaging Systems

17:50 - 18:00  NABC Interactive Outlook 2019

                       Peter de Ruiter, Managing Director, NABC

18:00 - 18:05  Presentation NABC Magazine 2019 and Handover to Sjors Fröhlich

18:05 - 18:10  New Year's Toast

18:10 - 20:30  Music, Drinks & Networking



Guido Geerts, Founder & CEO, Delft Imaging Systems

Guido Geerts has over 20 years of experience of running multinational companies that deliver diagnostic imaging equipment and related (ICT-)services. Mr Geerts is senior managing director responsible for multiple projects worldwide involving capital-intensive products and integrated solutions in the field of radiology, radiotherapy and nuclear medicine.

Mr Geerts used to own Oldelft Benelux (manufacturer X-ray systems) and Rogan-Delft (Medical IT). Both companies were sold in 2012 to Canon Inc. Through his current positions at Delft Imaging Systems and Thirona, Mr Geerts has several strategic partnerships/collaborations with Canon Inc. After selling the abovementioned companies Mr Geerts wanted to focus more on social impact specifically in less developed countries. This was one of the reasons behind the expansions of Delft Imaging Systems in Africa and his involvement in the companies Incision and Thirona.


Jan-Kees Nieman, Managing Director East & West Africa, Heineken International

Jan-Kees Nieman has worked with Heineken for 25 years. During this period he has been Managing Director of Vrumona (Soft drinks company in the Netherlands), Harwall Ltd (Beer and Soft drinks company in Finland) and of Al Ahram Beverages (Beer, Wines, Spirits and Soft drinks company in Egypt).

In his current position, he is responsible for the following markets in Africa: Egypt, Tunisia, Algeria, Sierra Leone, Mozambique, Ghana and La Reunion.






Sjors Fröhlich, Editor-in-Chief, BNR Nieuwsradio

Sjors Fröhlich is a Dutch former radio and television presenter at the NCRV and an Editor-in-Chief of BNR Nieuwsradio.

Since 1982, Fröhlich worked for the NCRV, where he made his debut with the youth radio program Tussenuur (Hilversum 3), which he presented together with Nicole Smolders, Peter Plaisier and Alex Krijger. From 1996, Fröhlich became more active in journalism. He presented various programs, including Cappuccino on Radio 2, together with Karin de Groot, and on Radio 1 the opinion program, of which he was the first presenter. From September 2006, he was involved in the Radio 1-program MM-Magazine, which was presented in turn by him and Ghislaine Plag, and, also on Radio 1.

Fröhlich has won several prizes for his work at the NCRV. He received three Marconi Awards, one for, one for Cappuccino, and one as Best Program Maker. In March 2003, the Milia iTV Award was presented to in Cannes for the interactive nature of the program. 

Peter de Ruiter, Managing Director, NABC

Peter de Ruiter has a strong affiliation with Africa and is convinced that the private sector plays a crucial role in the economic and sustainable development of the African Continent. Peter has been involved in the work of the Netherlands-African Business Council as Senior Counsel for many years.  Since 2017 Peter is the Managing Director of NABC.

Before taking up the leadership role of the NABC organization Peter built up over 30 years of professional experience as Partner in PwC and EY. Peter worked and lived in a number of countries and gained international business expertise in emerging and developing markets such as Central Eastern Europe, Nigeria, and West-Africa.

Peter is a trained international tax lawyer with a passion for the technical aspects of global and regional trade and transnational investment projects. He built up an outstanding track record of successful high-profile client engagements, always with the focus on achieving the business objectives of his clients. As Senior Partner in PwC, Peter has led larger (up to 300 staff) teams operating in a number of different jurisdictions. Over the years he has achieved impressive revenue and profit growth with his teams in these countries. 


Event details

New Year's Reception 2019
From January 25, 2019
Till January 25, 2019
NABC events
Annual Event
Amsterdam, Netherlands