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Masterclass ‘Successful strategies in Africa’

On May 20th, itim international organizes a Masterclass ‘Successful Strategies in Africa’. The course is especially developed for professionals doing business on the African continent. This seminar trains you to work effectively and confidently despite differences in culture and experience. You will gain a  deep understanding and will get precisely that extra competitive edge for success. Research published by the Economist Intelligence Group found in 2012 that “in over 70% of the time when international business ventures fail, they fail due to cultural misunderstandings”. Understanding the (business) culture is often a prerequisite for successful international business and itim has a 30 year history of transforming cultural differences from a hindering factor into an enabling factor.


Specific attention 

The interactive and practical nature of this Masterclass means that the participants will be able to immediately apply their skills and increased competence. Specific practical attention will be given to: 

  • Finding reliable business partners in Africa
  • Time management and planning 
  • Motivation and Performance
  • Negotiating and striking a deal in Africa

Companies all over the world have found that the itim-approach moves beyond ‘cultural awareness’ and provides them with  a very practical, data-based tool, that helps their company and individual managers to achieve their business goals in the international arena. See and .

The Masterclass will be given by Alette Vonk. She has lived and worked for 10 years in West-Africa (Cameroon, Benin and Ghana) and she’s is an OD- and intercultural consultant with a wide variety of clients.

NABC members will receive a 10 % deduction 



6-D model of Hofstede

Masterclasses of itim international are based on the 40 years of research by Prof. Dr. Hofstede, the most important intercultural management scientist, according to Financial Times and Wallstreet Journal alike. The course will introduce you to Hofstede’s 6-D model, to optimize daily working practices in an intercultural context.

This Masterclass will contain a full day of multiple methods including cognitive learning, case studies, lively intercultural discussions and role play.

Practical information


Date: 20 May

Location: Amsterdam

More information and registration: 

Early bird price: until the 30th of April 2016

NABC members: 10 % deduction under the member-to-member-deals.

Event details

Masterclass ‘Successful strategies in Africa’
From May 20, 2016
Till May 20, 2016
Supported events
Amsterdam, Netherlands