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The NABC would like to welcome you to our prestigeous annual African Ambassadors' Dinner, which will take place on Thursday the 10th of December.

The Ambassadors' Dinner provides the ideal networking platform for both African Ambassadors and Dutch private sector companies to share their experience, explore new connections and enhance existing business relations.

The program includes a set of diverse networking sessions, high-profile speeches, ulminating into an elegant dinner and it will end with some drinks.

Watch the short movie of the Ambassadors' Dinner 2013 on our Youtube Channel here.

This event is exclusive for NABC members.

The African Ambassadors' Dinner is powered by:








Preliminary Program:

13:30-14:00   Arrival and Registration

14.00-14.30   Coffee

14:30-16:30   One-on-One meetings between African ambassadors and Dutch private sector companies

16:30-18:00   Plenary Session

                      Welcome by Rabobank - Peter Niekus

                      Speech by NABC -  Irene Visser (Managing-Director)

                      Voting sessions and discussion - Where to invest in Africa?

                      Speech by Key-note speaker - Bruno Witvoët 

                      Pitches "Doing Business in Africa"-Award

18:00-20:00   Seated Networking Dinner

20.00-21:00   Music and final drink

Practical information

Date: Thursday 10 December

Time: 13.30-21.00

Location: Rabobank Nederland

Address: Croeselaan 18, 3521 CB Utrecht

Parking: At location

Route Description click here

Route Description in English  click here

Language: English

Dress code: Formal

Costs: € 65,- per person

This event is exlcusive for Members.

Confirmed Embassies so far:

  1. Embassy of the Federal Democratic Republic of Ethiopia
  2. Embassy of the Arab Republic of Egypt
  3. Embassy of the Republic of Ghana in the Netherlands
  4. Embassy of the Republic of Kenya in the Netherlands
  5. Embassy of the Kingdom of Lesotho
  6. Embassy of Libya
  7. Embassy of the Republic of Malawi
  8. Embassy of the Republic of Mauritius
  9. Embassy of the Republic of Mozambique
  10. Embassy of the Republic of Namibia
  11. Embassy of the Republic of South-Africa
  12. Embassy of the Republic of South-Sudan
  13. Embassy of the United Republic of Tanzania
  14. Embassy of the Republic of Uganda in the Benelux
  15. Embassy of the Republic of Zambia in the Benelux
  16. Embassy of the Republic of Zimbabwe
  17. Embassy of the Republic of Benin
  18. Embassy of Burkina Faso
  19. Embassy of the Republic of Cameroon in the Netherlands
  20. Embassy of the Republic of Congo
  21. Embassy of the Democratic Republic of Congo
  22. Embassy of the Republic of Gabon
  23. Embassy of the Republic of Guinee
  24. Embassy of the Islamic Republic of Mauritania
  25. Embassy of Niger in Brussels
  26. Embassy of the Republic of Rwanda in the Netherlands
  27. Embassy of the Republic of Madagascar
  28. Embassy of the Federal Republic of Nigeria in the Netherlands
  29. Embassy of the Democratic Republic of Algeria
  30. Embassy of the Republic Botswana 
  31. Embassy of the Republic of Sudan 
  32. Embassy of the Republic of Sierra Leone 




Doing Business in Africa-Award

Every year NABC honours a member for his/her excellence activities in Africa by handing out the "Doing Business in Africa" Award. The Doing Business in Africa Award is a platform to celebrate excellence in African business by recognizing Dutch companies or individuals that are transforming the African economy, introducing new business management process in Africa and creating new economic opportunities in Africa. This year the winner or winning company will be featured in the NABC Magazine and will receive the White Elephant.


  1. Send email to including a brief motivation of the nominated company or individual or Nominate a company or individual during your registration (there is a special field for this)
  2. Pre-selection by a panel jury.  
  3. The selected Top 5 will record a promo video, in collabration with a television producer.
  4. The promo video of the Top 5 selected members will be shown at the event and the producer will interview your.
  5. The winner will receive the White Elephant and an article in NABC magazine.

Criteria for the pre-selection are among others:

-       Innovation
-       Sustainability
-       Profitability

The judges:
  • Irene Visser – Managing Director of NABC
  • Eddy Postma - SGS
Eligibility criteria
  • Nominees must be members of NABC
  • Nominees must have an active business located or operating both in Africa and/or the Netherlands
  • Nominees must have introduce an innovative product or service
  • Nominees must be present or have a representative at the Ambassadors Dinner.
Closing date:
25th of November 2015
Latest winners:

2014: WakaWaka - Merijn Havinga
2013: Portside - Bas de Vaal
2012: Kroftman Structures B.V. - Oscar Tiedink and Patricia Tiedink
2011: Remco Afrique - Angelique Mbundu
2010: Intercommerce - Jan Slange
2009: BIG Machinery - Ron de Bruijn

Kroftman Structures B.V. is glad to have won the 1st price for their successful business in Africa. (2012)

Upper photo: Rose Muchiri is handing out the award to Bas de Vaal during the Ambassadors' Dinner 2012.


Mourad Dahmani, Economic Counselor of the Embassy of Algeria:

"It’s a good opportunity for us to promote the Algerian market and to meet Dutch companies."

Jan-Peter Balkenende, EY:

"The atmosphere is great, the speeches were fantastic, the people very enthusiastic. I had a great evening and it also underlines the fact that you have to do business in Africa and do it on a responsible basis."

Rose Makena Muchiri, Ambassador of Kenya

"I think it is very good and I believe that we should do this more often to make sure that we work closely together. This evening will boost the Dutch-Kenyan relations and will result in mutual benefit."






The Annual Ambassadors' Dinner 2015 

A room full of potential investment opportunities and prominent African participants are the characteristics of the Annual Ambassadors’ Dinner organized by the NABC and sponsored by Rabobank. The entire event is characterized by the presence of African Ambassadors from North, South, East and West Africa, hereby providing the needed gateway to Africa for the Dutch private sector. This event has proven to facilitate the investment activities of NABC members in Africa by connecting them with the needed African Ambassadors of their choice.

The first part of the day consisted of the Exclusive Ambassadors’ Session, a seminar organized by Rabobank. The purpose of the event was generating first hand information on investments opportunities in Africa. During this session, the focus was on how African Ambassadors perceive the economic potential of other African countries and in which African countries they will invest if given the opportunity. For the top 5 chosen African countries, representatives elaborated on the factors that contributed to the attractiveness of their country. This led to interesting interaction between Nigeria, Ghana, Ethiopia and Sudan.
The second part of the event consisted of the matchmaking session. With the lounge area divided in West, East, South and North Africa, the NABC members positioned themselves among these sections, hereby having the chance to network with representatives from different countries from the same region at the same time and place. The matchmaking session was partially structured to leave room for the members to network with any available African Ambassador or Economic Attaché. This granted all our members equal access to the African Ambassadors.


The matchmaking session was followed by the plenary session. At this moment, Irene Visser, Managing Director of NABC, took the floor to present the new NABC management team and NABC activities in both 54 African countries and the Netherlands. During the plenary session Mr Bruno Witvoët, Unilevers’ CEO of Africa said a few words about the investments opportunities in Africa and the know-hows of Unilever.
For the first time, NABC hosted a talk show on the “Doing Business in Africa” Award moderated by Marina Diboma with the two nominees for "Doing Business in Africa" Award namely Ruud Berkers (Marel Stork) and Andre Dekker (Bejo Zaden). The other two participants of the talk show were Bruno Witvoët (Unilevers' President of Africa) and Robert Kayinamura (Economic Attaché of the Rwandian Embassy). The talk show focused on the topic of business opportunities in Africa and the participants’ company’s experiences with doing business in Africa.  On this issue Robert Kayinamura stated: “Africa is booming and becoming the new business hotspot”, a statement shared by all the attendees and participants. At the end Bejo Zaden came out as the clear winner with 67% of the vote hereby winning the White Elephant and an advertisement in the NABC magazine 2016.
The final activity of the event was the Dinner, where NABC members and the African Ambassadors had the opportunity to network around the dinner table. During dinner, Ben Zwinkels, Chairman of NABC board, and Teshome Toga, Ambassador of Ethiopia, gave concluding remarks and once again stressed the contribution of the Dutch private sector in Africa, and the economic gains from successful NABC trade mission and events for Ethiopia and other African countries. This success is the aim for all upcoming NABC events and trade mission in 2016.

Event details

African Ambassadors' Dinner
From December 10, 2015
Till December 10, 2015
NABC events
Annual Event
Utrecht, Netherlands