Anitra has been working for NABC since the summer of 2016 and has a wealth of experience in managing B2B relationships across Europe and Africa. She is responsible for managing the portfolio of NABC’s clients in the horticulture sector and projects related to Agriculture. She has also organised and coordinated many horticultural and agribusiness trade missions, Holland Pavilions/Lounges, business events and B2B Matchmaking in Ghana, Nigeria, Côte d’Ivoire, Kenya, Tanzania, Zimbabwe, South Africa and Madagascar.

She is also responsible for various strategic programs focusing on local private sector development, like the impact  cluster for vegetable seeds (Seeds 4 Change) in Kano, Nigeria and HortiFresh West-Africa, which is covering Ghana and Côte d’Ivoire. 


Anitra van der Kraan

Position: Program Manager Agribusiness

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