The number of Dutch companies doing business in Africa has seen a steady growth over the years. As a result of this the membership of NABC, the organisation that promotes Dutch trade with Africa, has also been increasing annually. “We currently have 410 members, but we keep growing. We recently saw a number of innovative start-ups joining us,” says NABC director Irene Visser.
NABC members get discounts to services like market research in Africa, language courses or advice on human resource management. Today, the communications center has been added to this list. Visser: “We are very happy we can now offer this extra service. We do this in cooperation with Africa Business Communities (ABC) and Africa journalist Arne Doornebal. He will become the contact person for this new service and can also assist customers in writing press releases.”
Marc Stubbé, founder of Africa Business Communities: “We have spent many years to build our database www.africapresslist.com. It has the contact details of 7,000 journalists across Africa. Now we just need get the right press releases to the right journalists.” Press releases can be sent to reporters from a specific country or with an interest in a certain sector. Stubbé: “After distribution it is important so check the results. Therefore, we created the ‘Africa News monitoring’ tool.”
Former Africa correspondent Arne Doornebal is excited about this new cooperation. “I always enjoyed writing stories about entrepreneurs who have the guts to invest in Africa. I am glad I can continue to look for these stories,” said Doornebal. He also writes the official NABC press releases.
Irene Visser: “News media in Africa are becoming more professional by the day and this emphasizes the need for a good PR-strategy. We think getting access to the communication center will provide a lot of added value for NABC-members.”
NABC represents 350 Dutch companies with business interests in Africa. It organises trade missions to African countries and receives incoming trade missions. Its main task is promoting trade between The Netherlands and Africa and vice versa. NABC-members pay a membership fee. www.nabc.nl.
Africa Business Communities is a digital B2B publisher and is active in the fields of marketing and communication, market research, and recruitment. It has been managed since 2008 by Marc Stubbé en Bas Vlugt. It is very active on social media and it is the main player in African LinkedIn groups. ABC’s online B2B panel ‘Africa business panel’ is the largest in the world, according to marketing research company Ipsos. www.africabusinesscommunities.com
About Arne Doornebal:
During his six years as a correspondent in Africa (based in Uganda) Arne Doornebal wrote, filmed or recorded over 500 stories from 10 different countries. He is now working as a freelance journalist, with a strong focus on Africa. He also writes op-eds or shares his analyses on radio or TV. www.arnedoornebal.com